Microsoft’s Bing search engine ate in to Google’s market share during August, according to new data. A research note from JPMorgan cited data from industry tracker comScore to show that Bing’s search share had grown from 8.9 percent in July, to 9.3 percent in August in the United States.
Bing chipping away
The Bing search engine was launched by the Redmond behemoth in June 2009.
Google’s share of the search market in the United States in August only declined by 0.01 percent – standing at about 64.6 percent – whereas the overall U.S. search market volume increased 15.5% from July. The U.S. search market volume increased 19.2 percent compared to August 2008.
Yahoo Inc. took second place behind Google, with a market share of 19.3 percent, almost unchanged from July.
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