Archive for category SEO
Is Your SEO Campaign Built Around Algorithm Chasing?
Posted by admin in Google Search Engine, Marketing, Search Engine Optimization, SEO on September 26th, 2011
Chasing Google?
Almost every online business nowadays has a SEO campaign with various rates of success. The success of any SEO campaign is largely determined by the targeted traffic it is able to deliver to the website. Traffic is increased by researching for the most relevant and popular keywords. Once the keywords have been selected, a website is optimized and a link building campaign is initiated. Hopefully, if dome correctly and consistently, all these activities result in a website rankings for all or many of its selected keywords.
But over the last few years, SEO has evolved. It is no longer about delivering traffic to a website but also encompasses analytics.
Usually, a SEO company will do the needful and deliver the traffic. If and when a search engine updates its algorithm, the campaign is tweaked accordingly. This becomes a never ending cycle where the bulk of efforts are spent on chasing algorithms. Rather than building a website according to your initial goals, the focus of an algorithm chasing SEO consultant is now what a site should be as dictated by the latest algorithm update.
With every algorithm, SEO consultant will be frantically making changes to the site’s SEO campaign but by the time SEO consultant is done with them next update m ay be around the corner.
Also, algorithm chasing means overwhelming attention on just one search engine at the cost of other search engines. This means putting all your eggs in one basket which is not a wise decision when you business depends overwhelmingly on your online presence.
Chasing algorithm means creating a one size fits all solution which takes in to account various signals which can affect the SEO of a site. But as we know such solutions don’t work across industries and niche. Such an approach can be a perfect recipe for disaster if followed to a T.
Chasing analytics is a better technique than chasing algorithms because it forces you to concentrate on much better and tangible statistics which make more sense.
Analytics involves focusing on your audience and serving them with best way possible. This is how search engines actually want the sites to perform in the first place. This also saves SEO consultant from always figuring how to game search engines or how to get off the penalty imposed during last update.
But analytics is only successful if you have considerable traffic. Without any traffic even the best designed and most UX friendly site may fail.
To get the best of any SEO campaign, a SEO consult should marry analytics with their SEO campaigns if possible. A traffic may not necessarily be converted in to sales and it’s here the power of analytics can be unleashed. Analytics can unearth user behavior and trend which can help a site convert visitors in to customers.
This will mean a much more successful website which doesn’t need to be tweaked with every algorithm update.
Top 5 Reasons Why Your SEO Campaign Failed
Posted by admin in Search Engine Optimization, SEO, Technology on September 19th, 2011
Top 5 Reasons Why Your SEO Campaign Failed
SEO is thought of as a panacea which can cure low business and make site suddenly popular and successful. What is often ignored is the fact that a good SEO campaign will get your traffic. What a site is able to do with that traffic is outside the scope of SEO. If the SEO is getting you inbound traffic but you still fail to see any increase in your sales then your problems may lie somewhere else.
1) Website design: The first thing a site visitor encounters is the website design. There are numerous ways, one can scare away the potential customer. A site with old design signals that the company is out of sync with modern innovations. Old fashion sites score very poorly on credibility.
Slow loading sites also turn off visitors. No one has the time to wait for your site to load when there are hundreds of sites which are prompt to load on screen and eager to serve their clients.
A website with poor navigation and structure may also witness low sales activity. A client will not be able to find the information, services or products easily which may force the potential client to seek it on some other site.
2) Page content: A website’s page is the sales letter which convinces the buyer to buy your services or products. If the content is ridden with grammatical mistakes, inconsistencies and fails to attract the site visitors then traffic will not get converted to sales.
3) Errors: A website with broken links, blank pages, non-working contact forms and broken images send out very poor signals. A website has few seconds to establish trust and rapport. A website with such errors will stop visitor on his track and leave your site immediately.
4) Social Media: Social media is the most effective way to build trust. A company with no social media presence may look like fly by night operator. Social networking enables customers to send you feedback and establish your reputation.
5) Call for action: Many times websites do not have a strong call of action buttons or options to call. This leads to lost sales opportunities.
A SEO company should be able to analyze and determine which factors are hampering the effectiveness of their SEO campaign and suggest appropriate measures.
5 FAQs about Link Building
Backlinks is the spine of any SEO campaign. No other aspect of SEO is as much mired in mystery as link building. Today, we will answer some questions regarding back links and link building.
1) Is there any 1 best link building method: The answer to that will vary depending on who is answering the question. For many article submissions have worked wonders, for others blog comments and still others may prefer link buying.
The best way to go about acquiring backlinks is to have a mix of various sources. If all of your backlinks are of same type then your site may suffer in case these kinds of links are downgraded in some future search engine algorithm update. Your basket of links should have links from all possible sources such as articles directories, web directories, social networking sites, blogs, and social bookmarking sites etc.
2) Do we need to acquire only high PR backlinks: High PR backlinks are preferable as they give maximum benefit. But, you should mix up your backlinks in this case also. Make sure that backlinks come from sites with same or similar themes and should not totally unrelated.
3) Do nofollow backlinks pass any juice? Though Google and other major search engines do not pass on any PR juice, nofollow links from quality websites may translate in to higher traffic and visibility.
4) How many links should I have to get first page spot: There is not defined number of links needed to get a position in first page of search results. Your position depends on other websites as much as it depends on your efforts.
5) Can I have good rankings without any backlinks? Yes, maybe 5 years back for some very low competition keywords. But no longer the case now with so many businesses with online presence.
A SEO company India needs to plan a SEO campaign which has a judicious mix of traditional as well as out of the box link building techniques for maximum results for your efforts.
Bing tips on effective SEO
Bing tips on effective SEO
Since its inception, SEO has always been mired in controversies, lies and obfuscation by many parties with vested interests. So any news related to SEO coming form the horse’s mouth (Google/Bing) shed light on many aspects of SEO and makes life easier and less confusing for webmaster and SEO consultants alike. Bing also posted 18 things you need to know about SEO for our benefit. Here is the list
1) Crawlability: Make sure your site is accessible to search engines or else your site won’t be ranked. As simple as that! A no brainer but still many webmasters flunk on this first point. Use XML sitemaps and search friendly URL structure.
2) Site Structure: Your site should be functional with both inbound links and outbound links from and to quality sites with good content.
3) Content Hierarchy: Create content which users are searching for. Keyword research can help you find that out. Avoid putting content and links inside rich media applications like Flash & Silverlight or images since search engines can’t read the content embedded in them.
4) On-Page Factors: Effective use of Title, meta description tags. Include keywords in them. Apart from this, rather than wasting too much time on various minor points, try creating great content.
5) Content Production: Create great content which satisfy users search. Thin content approach won’t benefit you and get you in to trouble.
6) Link building: Use keywords as anchor text to increase the relevancy of the link. Use social networking icons to increase sharing. Stay away from paid link services.
List of Ping Services
WordPress is a popular blogging platform for many reasons such as it is free, is very easy for even a layperson, and has a big community of developers and designers.
Another small reason for its popularity is the fact that one can ping servers over the internet to intimate them that your blog has been updated. This results in new blog posts to be indexed by the search engines quickly.
This can mean more visibility as well as better search rankings.
Ping services allow you to automatically notify blog directories and search engines that your blog has been updated. A comprehensive ping list means that the chances of receiving traffic increases. Here is a big list of pinging services.
1470.net/api/ping
a2b.cc/setloc/bp.a2b
api.feedster.com/ping
api.moreover.com/ping
api.moreover.com/RPC2
api.my.yahoo.co.jp/RPC2
api.my.yahoo.com/RPC2
bblog.com/ping.php
bitacoles.net/ping.php
bitacoras.net/ping
blog.goo.ne.jp/XMLRPC
blog.goo.ne.jp/XMLRPC
blogbot.dk/io/xml-rpc.php
blogdb.jp/xmlrpc
blogdigger.com/RPC2
blogmatcher.com/u.php
blogoole.com/ping/
blogoon.net/ping/
blogpeople.net/ping
blogpeople.net/servlet/weblogUpdates
blogpeople.net/servlet/weblogUpdates
blogroots.com/tb_populi.blog?id=1
blogsearch.google.at/ping/RPC2
blogsearch.google.bg/ping/RPC2
blogsearch.google.ch/ping/RPC2
blogsearch.google.cl/ping/RPC2
blogsearch.google.co.cr/ping/RPC2
blogsearch.google.co.hu/ping/RPC2
blogsearch.google.co.id/ping/RPC2
blogsearch.google.co.in/ping/RPC2
blogsearch.google.co.ma/ping/RPC2
blogsearch.google.co.nz/ping/RPC2
blogsearch.google.co.th/ping/RPC2
blogsearch.google.co.ve/ping/RPC2
blogsearch.google.co.za/ping/RPC2
blogsearch.google.com.ar/ping/RPC2
blogsearch.google.com.br/ping/RPC2
blogsearch.google.com.co/ping/RPC2
blogsearch.google.com.do/ping/RPC2
blogsearch.google.com.my/ping/RPC2
blogsearch.google.com.pe/ping/RPC2
blogsearch.google.com.sg/ping/RPC2
blogsearch.google.com.tr/ping/RPC2
blogsearch.google.com.ua/ping/RPC2
blogsearch.google.com.vn/ping/RPC2
blogsearch.google.de/ping/RPC2
blogsearch.google.es/ping/RPC2
blogsearch.google.fr/ping/RPC2
blogsearch.google.gr/ping/RPC2
blogsearch.google.ie/ping/RPC2
blogsearch.google.in/ping/RPC2
blogsearch.google.jp/ping/RPC2
blogsearch.google.lv/ping/RPC2
blogsearch.google.pt/ping/RPC2
blogsearch.google.ru/ping/RPC2
blogsearch.google.se/ping/RPC2
blogsearch.google.tw/ping/RPC2
blogsearch.google.us/ping/RPC2
blogshares.com/rpc.php
blogsnow.com/ping
blogstreet.com/xrbin/xmlrpc.cgi
bulkfeeds.net/rpc
catapings.com/ping.php
coreblog.org/ping/
hamo-search.com/ping.php
holycowdude.com/rpc/ping/
https://phobos.apple.com/WebObjects/MZFinance.woa/wa/pingPodcast
imblogs.net/ping/
lasermemory.com/lsrpc/
mod-pubsub.org/kn_apps/blogchatt
mod-pubsub.org/kn_apps/blogchatter/ping.php
newsisfree.com/RPCCloud
newsisfree.com/xmlrpctest.php
ping.amagle.com/
ping.bitacoras.com
ping.blo.gs/
ping.blogg.de/
ping.bloggers.jp/rpc/
ping.blogmura.jp/rpc/
ping.blogs.yandex.ru/RPC2
ping.cocolog-nifty.com/xmlrpc
ping.exblog.jp/xmlrpc
ping.feedburner.com
ping.feedburner.com/
ping.myblog.jp
ping.myblog.jp/
ping.rootblog.com/rpc.php
ping.snap.com/ping/RPC2
ping.syndic8.com/xmlrpc.php
ping.syndic8.com/xmlrpc.php
ping.weblogalot.com/rpc.php
ping.weblogs.se/
ping.wordblog.de/
pinger.blogflux.com/rpc/
pingqueue.com/rpc/
popdex.com/addsite.php
rcs.datashed.net/RPC2/
rpc.blogbuzzmachine.com/RPC2
rpc.bloggerei.de/ping/
rpc.blogrolling.com/pinger/
rpc.blogrolling.com/pinger/
rpc.britblog.com/
rpc.icerocket.com:10080/
rpc.newsgator.com/
rpc.pingomatic.com
rpc.pingomatic.com
rpc.reader.livedoor.com/ping
rpc.tailrank.com/feedburner/RPC2
rpc.technorati.com/rpc/ping
rpc.technorati.jp/rpc/ping
rpc.weblogs.com/RPC2
rpc.weblogs.com/RPC2
rpc.wpkeys.com/
rssfwd.com/xmlrpc/api
services.newsgator.com/ngws/xmlrpcping.aspx
signup.alerts.msn.com/alerts-PREP/submitPingExtended.doz
snipsnap.org/RPC2
topicexchange.com/RPC2
trackback.bakeinu.jp/bakeping.php
weblogues.com/RPC/
xmlrpc.blogg.de
xping.pubsub.com/ping/
xping.pubsub.com/ping/
zhuaxia.com/rpc/server.php
Enovabiz Solutions is a SEO company India which provides website design, development and promotion services. “Websites that bring business”
Bitten by Google Panda? One important lesson to learn
Posted by admin in Marketing, Search Engine Optimization, SEO on August 29th, 2011
Bitten by Google Panda? One important lesson to learn
A cursory browsing of SEO & webmasters related forums will reveal that many of them have suffered a lot from the spate of Google Panda updates. Many sites which has good rankings earlier and used to get huge traffic from Google suddenly got penalized severely. As a result, a huge chunk of their revenue just disappeared. This applied to small as well as large websites. These sites may or may recover fully but what this has put in to sharp focus is that one should not rely totally on one source of traffic.
To ensure that your website doesn’t suffer from drastic and potentially fatal drop in traffic, a comprehensive link building efforts straddled across all internet has to be evolved.
Using social media as well as traditional link building methods will mean that you do not put all your eggs in one basket.
Using a diverse source of traffic also means that your website has a better link profile which is highly recommended by search engines. Additionally, not all your users come from one source. One section of users may come from Google, while others may be from Bing, Facebook or blogs. As internet evolves, you will also have to tweak your link building efforts to include the latest link sources.
In next few years, social networking sites may pip search engines as major source of traffic. Including them in your SEO efforts will benefit dramatically for those times.
Enovabiz Solutions is a SEO company India which provides website design, development and promotion services. “Websites that bring business”
Is Google benevolent on Link buyers?
Posted by admin in Google Search Engine, SEO on August 2nd, 2011
Many webmasters complain that no action is been taken against websites that blatantly use paid link to boost their SERPs and page rank. It is common knowledge that a whole link selling/buying industry is flourishing.
Links from blogs and websites are sold and bought in large numbers. In a high profile incident, J.C. Penney was found to be indulging in buying of links on a massive scale to boost its search rankings on Google. Once the news came out in open, Google did penalize it briefly. After few months, J.C. Penney’s search rankings were restored to great extent.
Webmasters and SEO consultants have been wondering if buying links is a good strategy considering absence of any concrete action from Google. Though, webmasters have received notices regarding unnatural links, it is not that widespread as of now. These notices have surely not made much impact on link buyers and sellers.
Will we be seeing any further activity on this front? Will Google be able to curb this menace and that too without inflicting any collateral damage like we saw with Panda update?
Online Ad Spending set to double to $50 Billion by 2015
Posted by admin in Google Search Engine, Search Engine Optimization, SEO on July 28th, 2011
Industry analysts have estimated that online ad spending will reach an astounding figure of $50 billion by 2015. This will be almost the double of online ad spending in 2010 which $26 billion.
This is largely due to increase in banner ad marketing. These figures highlight the fact that internet marketing is growing at a frantic rate as well as increased usage of internet all over the world.
For any business making its presence felt on internet has now become a very crucial step. It has reached such proportions in some advanced economies that companies without any web presence are in danger of becoming irrelevant soon.
Online shopping is surging, more people are on internet thanks to Smartphones & tablets, Facebook and social media sites have made people addicted to internet. With such huge usage of internet, companies have figured out that reaching their customers where they spend most of their time make more sense. And hence, huge increase in online ad spending is being predicted.
Apart from online ad spending another type of marketing is also being adopted by most companies. Search engine marketing or SEO aims at promoting a site on search engine such as Google & Bing. Almost everyone must have used search engines to find some services or products. Most likely, you must have clicked at top listings of the search results. SEO company use various tactics to rank websites higher up in search listings.
In the last few years, Social Media Marketing (SMO) has also emerged very strongly due to increased popularity of sites such as Facebook and LinkedIn. While exact figures for SEO and Social Media marketing are hard to get, it can be safely assumed that they match Online Ad spending and will only go north in next few years.
It is very vital that any organization keeps a part of their marketing budget for online whether it’s banner, PPC, SEO or SMO. Because if you don’t now then you may soon perish!
Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”
Google Panda Update 2.3 Live: What’s your experience?
Posted by admin in Google Search Engine, SEO on July 27th, 2011
As widely mentioned in media and confirmed by Google, a minor Google Panda update has been made.
The recent update is one of the about 500 changes Google is making to their ranking algorithms every year.
Google told Search Engine Land, “this update incorporates some new signals that help differentiate between higher- and lower-quality sites.” “As a result, some sites are ranking higher after this most recent update,” Google added.
We also noticed improvements in many keywords in three of our own sites. Were you affected? Share with us your results and observations
How to build relations through Blogs?
Posted by admin in SEO on August 24th, 2011
How to build relations through Blogs
I read an interesting post on http://bit.ly/pIk9Od. It provided me a great food for thought. Though, what the writer said is not very different to what many of us must have been doing, the author has done very well to actually write a blog post on how blog reading can help anyone in building relationship, creating network while reading blogs- an activity which is religiously followed by millions of internet users.
The post is lengthy, so I will sum up it here:
1) Share interesting blog posts: Whenever you come across a blog posts which piques your interests and you find informative, share it with others. The receiver will appreciate the fact that you considered that posts can be useful to that person. One can do that either by mailing them or tweeting it.
2) Summarize it: Many a times blog posts are of technical nature – full of figures and facts or just too lengthy. Read the post in its entirety. Note down the points or sections which you think that will be useful for someone else. You can also crate an easier version of the article for laypersons. You can then post in on your own blog and discuss it with your subscribers. Sharing your blog posts on twitter and Facebook will help spreading that information virally.
3) Engage with the blog author: When you read a blog posts, do chime in with your views or experiences. If you have something more to add or even disagree to the posts, you can write your own response post.
4) Bookmark the posts: If you read some useful posts then you can bookmark it on any of the better known bookmarking sites. This will benefit not only you but also many other readers also.
Blogs, Commenting
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