Archive for category SEO
After the recent spate of events there is a widespread talk about Negative SEO. The premise is if Google is penalizing websites for unnatural links like it did in the recent Penguin update then it means that anyone can create a link profile consisting of large number of unnatural links for his competitor in hope of Google noticing and then penalizing it. Sounds simple? Well, if Google is punishing sites for having unnatural or paid links then yes, it’s that SIMPLE!
The easier solution to counter negative SEO could have been Google not taking in to consideration unnatural or paid links (if Google thinks so) in its ranking algorithm. Sites indulging in black hat SEO or link buying would have simply got no advantage of creating unnatural link profile and Negative SEO practitioners would not be able to harm any site. But Google is obviously not going down that road.
But why? No one really knows the answer. But one is for sure. Google wants webmasters to do its job. Highly inefficient if you ask me. Google has billions of dollars of hardware and human resources which can be harnessed in much better ways to provide much better results.
Some SEO experts are already playing to Google’s hands. Instead of calling out to Google for its decisions, they are suggesting ways which will make website owners’ job even more difficult.
This article suggests that website owners and webmaster be more proactive and list out bad links to their sites in a XML file.
Well, it may sound fine but misses out on one thing. Not everyone has expensive software to extract out all the links. There maybe some free tools but they may not give the complete list. So how do we find out all the bad links to our sites?
One can imagine from the article that Aaron Friedman on knees and groveling in front of a huge statue of Matt cuts.
Why don’t these SEO experts realize that it’s Google’s job to fix their algorithm. If they are fine enough with sending us cryptic standard mails then why the onus is on webmasters to do all the dirty work for Google.
Can’t Google with so much power at its disposal simple make out which sites are truly indulging in shady link building? Google is after all developing driverless cars. If they can create super complex algorithms for their cars then surely they can create better search algorithms.
On 24th April, 2012 Google rolled out a new update called ‘Penguin’ which was intended to target webspam in Google’s search results. This update will supposedly target websites which spam the SERPs by indulging in tactics which violate Google’s quality guidelines.
The update will target about 3% of search queries. According to Google Webmaster Central blog:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
The intentions were noble. For last 1 year we have seen Google take many measures through which it claims to clean up the search results. Panda updates, paid link messages etc. were all part of Google grand scheme of things to curb the menace. But did they really succeed?
Panda was targeted at content farms. While many small publishers were punished and they never really recovered, we saw big time publishers regain almost everything. We still see results from content farms. Maybe tad less from pre-panda times but still significant.
The initial reactions to Penguin update have been thoroughly negative. If the outcome was to weed out spam, we still have to see it. Many genuine sites have been caught in this update. Their crime? No one quite exactly knows.
At Enovabiz Solutions, we analyzed top twenty sites for a niche to see the losers and gainers. All the sites had same kind of link profile. Link exchanges, article directories, web directories, Press releases and some of them even had paid links. But the Penguin update affected one of the most established sites. Even the new sites with blatant paid links were rewarded.
So where did the Google go wrong? One thing is for sure that Google has made a huge mistake with this update.
The question is will it own up the mistake and rectify it?
The jury is still out on this one. Till that time losers can just wait for some time to see if any more updates will restore their rankings.
Oh yes, one more thing if you really trust Google and think that your site was unfairly penalized then you can fill up this Feedback Form on Google’s recent algorithm update (“Penguin”) and hope for any positive reply.
As if Panda and the news of deindexing weren’t enough, SEO companies and clients now have to contend with another vague and mysterious warning regarding over-optimization penalty.
As is the norm, whenever Matt Cutts announces anything, SEO industry sits up and takes notice.
Matt Cutts hinted what he and his team meant by what over-optimization is when it comes to SEO. The main culprits are keyword stuffing and over the top link exchanges. Even if he had not mentioned these SEO tactics most SEO consultants may have guessed it correctly.
Let’s try to understand why these 2 particular tactics were mentioned by Matt:
Keyword Stuffing: For too long, SEO practitioners have been focused about keyword density. Even though there was no official word regarding it, even industry experts bandied out percentages which were accepted by SEO noobies as the holy grail of SEO. Everyone use a stuffed a keywords inside the tags and contents of their pages. No one even cared to question these figures. Gradually the stupidity has died down, but still we see websites stuff with keyword. Google has been quietly targeting pages which it thought were stuffing their pages with keywords.
What we will see now is much vigorous effort by Google to clean up the internet by targeting websites who have little content beside keywords.
Link Exchanges: Link exchange had outlived 3 years back but still many not-so-bright SEO companies have been persisting with this approach. Why? Probably this is a no-brainer activity which can be done by anyone with no skill set. Link exchanges evolved as one way link exchanges, two way link exchanges and three way links exchanges.
Google had stopped giving it much weightage in its ranking algorithms but now it seems that it will specifically penalize sites indulging in link exchanges.
Likewise, Google will also be targeting websites which are violating its guidelines for webmasters. It will keep an eye for signals which will indicate sudden increase in links, exact anchor text and artificial link profiles. Such signals are flashed when link buying and link exchanges are pursued vigorously.
So, if Google is tightening the screws for SEO companies and webmasters what are the options for them? If you ask me, I will suggest going back to basics.
One of worst things about on-page optimization was that we had to read keyword filled content which made no sense for a human reader. If one has to avoid this new penalty from Google, then he should make the content for humans and not bots.
This is perhaps the simplest SEO strategy one can use and which can never go wrong. Enhance the experience of your user with improved web design and content and you will notice gradual changes in your Google rankings.
The purpose of SEO was to optimize a website for human readers. Sadly, even the best intentions go horribly wrong. Till now, search engine bots have been fooled by keyword stuffing but the things are changing. Google is changing and evolving. Now, only the websites with relevant and human readable content will be recognized by Google. Though, this update can take many months, one thing is for sure – spammy SEO tactics won’t last long
Last night, I got a newsletter from some “SEO Guru” whose entire blog network has been wiped out. Needless to say he was furious and disappointed. Not a single day passes by when we hear about people getting messages from Google about “unnatural links” and blogs getting deindexed. If this was a trickle earlier, now it’s a flood.
SEO experts are in a panicky mode. If there was one easy and sure shot way of getting links and good rankings in the least amount of time, it was buying truckloads of links from blogs.
Many blog networks sprung up where one could place links with anchor text with absolutely no hard work. No SEO company big or small was shy of using these tactics.
Yes, sure on respected SEO forums, big guns of SEO industry always preached good content and blah, blah, blah, but the fact was that these SEO companies were not averse to buying links. In fact they were the worst culprits because they had big money to buy links. Soon, link selling and buying became an industry in itself.
So now that Google has started cracking the whip, SEO experts have to look for ways to gain rankings. Can the SEO industry continue to persist with link buying?
I am of the opinion that, while wholesale link buying and selling will come down drastically in next few years, it won’t be eliminated. Google will eventually downgrade links in their ranking algorithms but nevertheless they will remain an integral part of the any SEO strategy.
What other options does a SEO company have? How can a SEO company get good rankings for a website without endangering a client’s website? Here are few ways:
1) Make a good website: Not everyone can have a website with killer looks but what matters is that it should be user friendly. Its navigation system, content layout and architecture should be such that human users as well as search engines bots can navigate a website easily. Hiring a web design company in India should be your starting point.
2) Create Great Content: Now, it gets difficult here. Not every industry or business is tailor made for great content. For many website it is difficult to get a whole lot of good content. But, a website anyway should have original and relevant content. Keyword stuffing is not an option nowadays as Google will soon be coming down hard of over-optimized sites also.
3) Create a Blog: Creating a blog and posting regularly not helps in only gaining authority but also gets good visibility, traffic and inbound links. One has to be regular with blog posts. Blog posts should be insightful, thought provoking or at least help readers with their problems.
4) Guest Blogging: Since, Google is deindexing blogs indulging in link selling, one has to be careful with this aspect also as there is very little to distinguish a guest blog posts from a paid blog post. Still the benefits outweigh the risks if the blogs are selected carefully. Guest blogging on reputable blogs which have very little or no paid links will benefit any website over a period of time in more than one way.
5) Article Submission: While article directories have been hit hard from last year’s Panda update, they are recovering with more stringent editorial guidelines. The links from articles have been devalued a lot but they still are beneficial.
6) Social sites: Social signals are now being counted as a ranking factor. The effects are still very limited but if the trends hold out then they are the way to go. Google SERPs are already including results from Google plus.
7) Link buying: Link buying will stay for a long time to come. Blatant link buying with same and exact anchor texts will stop in next 1-2 years and it will evolve a bit more.
SEO experts will have to be sophisticated in their approach. As always Google is always changing and reinventing itself. If you are in SEO business then this is one thing you cannot escape. To keep yourself relevant, you have to adapt to the changing landscape around you or else PERISH!
Almost every online business nowadays has a SEO campaign with various rates of success. The success of any SEO campaign is largely determined by the targeted traffic it is able to deliver to the website. Traffic is increased by researching for the most relevant and popular keywords. Once the keywords have been selected, a website is optimized and a link building campaign is initiated. Hopefully, if dome correctly and consistently, all these activities result in a website rankings for all or many of its selected keywords.
But over the last few years, SEO has evolved. It is no longer about delivering traffic to a website but also encompasses analytics.
Usually, a SEO company will do the needful and deliver the traffic. If and when a search engine updates its algorithm, the campaign is tweaked accordingly. This becomes a never ending cycle where the bulk of efforts are spent on chasing algorithms. Rather than building a website according to your initial goals, the focus of an algorithm chasing SEO consultant is now what a site should be as dictated by the latest algorithm update.
With every algorithm, SEO consultant will be frantically making changes to the site’s SEO campaign but by the time SEO consultant is done with them next update m ay be around the corner.
Also, algorithm chasing means overwhelming attention on just one search engine at the cost of other search engines. This means putting all your eggs in one basket which is not a wise decision when you business depends overwhelmingly on your online presence.
Chasing algorithm means creating a one size fits all solution which takes in to account various signals which can affect the SEO of a site. But as we know such solutions don’t work across industries and niche. Such an approach can be a perfect recipe for disaster if followed to a T.
Chasing analytics is a better technique than chasing algorithms because it forces you to concentrate on much better and tangible statistics which make more sense.
Analytics involves focusing on your audience and serving them with best way possible. This is how search engines actually want the sites to perform in the first place. This also saves SEO consultant from always figuring how to game search engines or how to get off the penalty imposed during last update.
But analytics is only successful if you have considerable traffic. Without any traffic even the best designed and most UX friendly site may fail.
To get the best of any SEO campaign, a SEO consult should marry analytics with their SEO campaigns if possible. A traffic may not necessarily be converted in to sales and it’s here the power of analytics can be unleashed. Analytics can unearth user behavior and trend which can help a site convert visitors in to customers.
This will mean a much more successful website which doesn’t need to be tweaked with every algorithm update.
SEO is thought of as a panacea which can cure low business and make site suddenly popular and successful. What is often ignored is the fact that a good SEO campaign will get your traffic. What a site is able to do with that traffic is outside the scope of SEO. If the SEO is getting you inbound traffic but you still fail to see any increase in your sales then your problems may lie somewhere else.
1) Website design: The first thing a site visitor encounters is the website design. There are numerous ways, one can scare away the potential customer. A site with old design signals that the company is out of sync with modern innovations. Old fashion sites score very poorly on credibility.
Slow loading sites also turn off visitors. No one has the time to wait for your site to load when there are hundreds of sites which are prompt to load on screen and eager to serve their clients.
A website with poor navigation and structure may also witness low sales activity. A client will not be able to find the information, services or products easily which may force the potential client to seek it on some other site.
2) Page content: A website’s page is the sales letter which convinces the buyer to buy your services or products. If the content is ridden with grammatical mistakes, inconsistencies and fails to attract the site visitors then traffic will not get converted to sales.
3) Errors: A website with broken links, blank pages, non-working contact forms and broken images send out very poor signals. A website has few seconds to establish trust and rapport. A website with such errors will stop visitor on his track and leave your site immediately.
4) Social Media: Social media is the most effective way to build trust. A company with no social media presence may look like fly by night operator. Social networking enables customers to send you feedback and establish your reputation.
5) Call for action: Many times websites do not have a strong call of action buttons or options to call. This leads to lost sales opportunities.
A SEO company should be able to analyze and determine which factors are hampering the effectiveness of their SEO campaign and suggest appropriate measures.
Since its inception, SEO has always been mired in controversies, lies and obfuscation by many parties with vested interests. So any news related to SEO coming form the horse’s mouth (Google/Bing) shed light on many aspects of SEO and makes life easier and less confusing for webmaster and SEO consultants alike. Bing also posted 18 things you need to know about SEO for our benefit. Here is the list
1) Crawlability: Make sure your site is accessible to search engines or else your site won’t be ranked. As simple as that! A no brainer but still many webmasters flunk on this first point. Use XML sitemaps and search friendly URL structure.
2) Site Structure: Your site should be functional with both inbound links and outbound links from and to quality sites with good content.
3) Content Hierarchy: Create content which users are searching for. Keyword research can help you find that out. Avoid putting content and links inside rich media applications like Flash & Silverlight or images since search engines can’t read the content embedded in them.
4) On-Page Factors: Effective use of Title, meta description tags. Include keywords in them. Apart from this, rather than wasting too much time on various minor points, try creating great content.
5) Content Production: Create great content which satisfy users search. Thin content approach won’t benefit you and get you in to trouble.
6) Link building: Use keywords as anchor text to increase the relevancy of the link. Use social networking icons to increase sharing. Stay away from paid link services.
WordPress is a popular blogging platform for many reasons such as it is free, is very easy for even a layperson, and has a big community of developers and designers.
Another small reason for its popularity is the fact that one can ping servers over the internet to intimate them that your blog has been updated. This results in new blog posts to be indexed by the search engines quickly.
This can mean more visibility as well as better search rankings.
Ping services allow you to automatically notify blog directories and search engines that your blog has been updated. A comprehensive ping list means that the chances of receiving traffic increases. Here is a big list of pinging services.
Enovabiz Solutions is a SEO company India which provides website design, development and promotion services. “Websites that bring business”