Archive for category Technology
Only in the crazy world of technology can a startup like Facebook acquire an infant startup like Instagram for an astounding figure of $1 billion. The even more curious point in this curious purchase is the fact that Instagram hasn’t made a single penny till now.
So has Facebook made an expensive mistake? What are its plans for Instagram?
Everyone knows that if there is any company has challenged mighty Google, it’s Facebook. With just one product it has managed to keep millions of its users loyal. Google tried with its all its might to make a dent on Facebook’s social media domination but so far Google + has been at best a mediocre success with now chances of overtaking Facebook anytime soon.
The tech world is agog with rumors that Facebook will be coming up with a much improved search engine which can have the potential to rival Google search engine usage. With such a search engine, Facebook will be able to provide an efficient ecosystem with this Facebook universe where its users can make a better use of Facebook’s vast social data.
With Instagram’s acquisition, Facebook will be adding another arrow in its quiver. In must be hoping that with this popular photo sharing app, Facebook users will be able to seamlessly share photos on their mobile. This will help it retain its loyal users.
But the moot point remains if this is a good purchase. One is sure that we will see results very in the fast moving world of social media.
Court rules that giving Google Maps free is tantamount to abusing its dominant position
As Google gets more powerful, various voices are being raised over its money power and dominance. In such a case, a French court has ruled that the company is abusing its dominant position by making Google Maps free resulting in huge loses to a French mapping company.
The court asked Google to pay a fine worth $660,000. As per reports the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google France and its parent company Google Inc. for providing free web mapping services to some businesses.”
Bottin Cartographes provides mapping services for a fee and its clientele list includes Louis Vuitton, Airbus and several auto companies.
The French court ruling ordered Google to pay $660,000 in damages and interest to Bottin Cartographes, along with a 15,000 Euro fine. That means total damage from the ruling is about $680,000.
A Google France spokesperson says the company is still studying the court’s decision and reviewing its options, adding that Google is “convinced that a free high-quality mapping tool is beneficial for both Internet users and websites.”
This ruling can have far reaching implications as many critics and analysts have been saying that Google’s dominance over internet is squeezing out both customers and competitors.
A recent study has found that young American adults are heavy users of text messages. The findings have revealed that Cell owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day.
The other significant findings were:
1) About 83% of American adults have a cell phone.
2) 73% of these cell phone owners send or receive text messages.
3) 31% users said they preferred texts over talking on the phone
4) A majority – 53% – preferred a voice call to a text message
5) Text messaging users send or receive an average of 41.5 text messages on a typical day.
These results come from a nationally representative phone survey of 2,277 adults ages 18 and older conducted from April 26-May 22, 2011, including 755 cell phone interviews. The margin of error for the whole survey is +/-2.3 percentage points, while the margin of error for cell phone users is +/-2.7 percentage points.
SEO is thought of as a panacea which can cure low business and make site suddenly popular and successful. What is often ignored is the fact that a good SEO campaign will get your traffic. What a site is able to do with that traffic is outside the scope of SEO. If the SEO is getting you inbound traffic but you still fail to see any increase in your sales then your problems may lie somewhere else.
1) Website design: The first thing a site visitor encounters is the website design. There are numerous ways, one can scare away the potential customer. A site with old design signals that the company is out of sync with modern innovations. Old fashion sites score very poorly on credibility.
Slow loading sites also turn off visitors. No one has the time to wait for your site to load when there are hundreds of sites which are prompt to load on screen and eager to serve their clients.
A website with poor navigation and structure may also witness low sales activity. A client will not be able to find the information, services or products easily which may force the potential client to seek it on some other site.
2) Page content: A website’s page is the sales letter which convinces the buyer to buy your services or products. If the content is ridden with grammatical mistakes, inconsistencies and fails to attract the site visitors then traffic will not get converted to sales.
3) Errors: A website with broken links, blank pages, non-working contact forms and broken images send out very poor signals. A website has few seconds to establish trust and rapport. A website with such errors will stop visitor on his track and leave your site immediately.
4) Social Media: Social media is the most effective way to build trust. A company with no social media presence may look like fly by night operator. Social networking enables customers to send you feedback and establish your reputation.
5) Call for action: Many times websites do not have a strong call of action buttons or options to call. This leads to lost sales opportunities.
A SEO company should be able to analyze and determine which factors are hampering the effectiveness of their SEO campaign and suggest appropriate measures.
If you have a news site, then you would like to maximize its reach as much as possible. Apart from usual SEO practices, submitting your site to Yahoo News is a good way to get more visibility and free traffic.
If your site is included in Yahoo News, then content from your news site will be added to Yahoo! News search results.
Submitting to Yahoo News is a simple procedure involving a News Source Submission Form, which asks for rudimentary information about your and your website.
Once you submit the form, Yahoo! News Editorial Team will get all the necessary information they need to review your submission suggestion.
Your website or blog will then be considered for addition to the Yahoo index. The decision is based on quality and editorial guidelines.
Chromebooks have often been criticized for not having offline access. This is a serious limitation in situations with no access to internet. One cannot use anything on Chromebook with no internet connectivity. Faced with the criticism, Google has introduced Gmail Offline app on Chrome Web Store. Offline for Google Calendar and Google Docs will be rolling out over the next week.
Here is an excerpt from the Google’s blog
Gmail Offline is a Chrome Web Store app that’s intended for situations when you need to read, respond to, organize and archive email without an internet connection. This HTML5-powered app is based on the Gmail web app for tablets, which was built to function with or without web access. After you install the Gmail Offline app from the Chrome Web Store, you can continue using Gmail when you lose your connection by clicking the Gmail Offline icon on Chrome’s “new tab” page.
Such measures will surely increase the popularity of Chromebook and it concept.
ComScore’s recent study has shown some interesting facts regarding demography of Google + and Facebook searchers.
Facebook had a larger percentage of searchers over the age of 35 than Google+ which had a lower age profile. 34.2% of searchers looking for Google+ were under the age of 35 y and only 24% of Facebook searchers were under 35.
That’s not all. Google+ searchers also had higher incomes. Facebook had 22.8% of searchers with an income of above $100,000 a year, while Google+ had a 32.1% makeup.
Here is the link to ComScores’s report
The battle for Hulu among the giants like Google, Yahoo, Amazon and DirecTV is heating up. This won’t be just another regular acquisition but one which has the potential to change the online advertising landscape in years to come. The deadline for initial bids in the auction for Hulu was extended from Wednesday (24th August, 2011) until the end of the week to give some more time to interested companies to examine the online video site’s financial information.
According to analysts, Hulu expects to fetch at least $2 billion. Since, it will be a keenly contested battle, initial estimated sales tag of $500 million is now distant possibility
Companies like Yahoo! stands lot to gain by acquiring Hulu as it will help it counter Google’s YouTube and shore up its revenues.
Google already a leader in this industry will get even bigger piece of the pie and will become the most dominant player in online video market. A prospect, which not many advertisers may not be in favor of.
Another giant, Amazon is also evincing interest as it see as a natural addition to its growing online video offerings and for the tablet it is rumored to be bring out soon.
DirecTV on the other hand will get a huge online digital footprint.
Enovabiz Solutions is a web design company India which provides website design, development and promotion services. “Websites that bring business”