Last night, I got a newsletter from some “SEO Guru” whose entire blog network has been wiped out. Needless to say he was furious and disappointed. Not a single day passes by when we hear about people getting messages from Google about “unnatural links” and blogs getting deindexed. If this was a trickle earlier, now it’s a flood.
SEO experts are in a panicky mode. If there was one easy and sure shot way of getting links and good rankings in the least amount of time, it was buying truckloads of links from blogs.
Many blog networks sprung up where one could place links with anchor text with absolutely no hard work. No SEO company big or small was shy of using these tactics.
Yes, sure on respected SEO forums, big guns of SEO industry always preached good content and blah, blah, blah, but the fact was that these SEO companies were not averse to buying links. In fact they were the worst culprits because they had big money to buy links. Soon, link selling and buying became an industry in itself.
So now that Google has started cracking the whip, SEO experts have to look for ways to gain rankings. Can the SEO industry continue to persist with link buying?
I am of the opinion that, while wholesale link buying and selling will come down drastically in next few years, it won’t be eliminated. Google will eventually downgrade links in their ranking algorithms but nevertheless they will remain an integral part of the any SEO strategy.
What other options does a SEO company have? How can a SEO company get good rankings for a website without endangering a client’s website? Here are few ways:
1) Make a good website: Not everyone can have a website with killer looks but what matters is that it should be user friendly. Its navigation system, content layout and architecture should be such that human users as well as search engines bots can navigate a website easily. Hiring a web design company in India should be your starting point.
2) Create Great Content: Now, it gets difficult here. Not every industry or business is tailor made for great content. For many website it is difficult to get a whole lot of good content. But, a website anyway should have original and relevant content. Keyword stuffing is not an option nowadays as Google will soon be coming down hard of over-optimized sites also.
3) Create a Blog: Creating a blog and posting regularly not helps in only gaining authority but also gets good visibility, traffic and inbound links. One has to be regular with blog posts. Blog posts should be insightful, thought provoking or at least help readers with their problems.
4) Guest Blogging: Since, Google is deindexing blogs indulging in link selling, one has to be careful with this aspect also as there is very little to distinguish a guest blog posts from a paid blog post. Still the benefits outweigh the risks if the blogs are selected carefully. Guest blogging on reputable blogs which have very little or no paid links will benefit any website over a period of time in more than one way.
5) Article Submission: While article directories have been hit hard from last year’s Panda update, they are recovering with more stringent editorial guidelines. The links from articles have been devalued a lot but they still are beneficial.
6) Social sites: Social signals are now being counted as a ranking factor. The effects are still very limited but if the trends hold out then they are the way to go. Google SERPs are already including results from Google plus.
7) Link buying: Link buying will stay for a long time to come. Blatant link buying with same and exact anchor texts will stop in next 1-2 years and it will evolve a bit more.
SEO experts will have to be sophisticated in their approach. As always Google is always changing and reinventing itself. If you are in SEO business then this is one thing you cannot escape. To keep yourself relevant, you have to adapt to the changing landscape around you or else PERISH!