Few days back, J.C. Penny was penalized for allegedly using black hat tactics to acquire top ranks in Google for many keywords. It was found out that links were bought on thousands of websites. All links had keywords as anchor text and pointed back to thousands of J.C. Penny pages. Even cursory look will reveal that these were paid links. This is quite a common technique and is done by every SEO company (even if they do not admit it).
But this practice runs contrary to Google’s guidelines.
J.C. Penny paid price for this. Soon their rankings dropped significantly for many keywords.
Does your company also buy and sell links? Let us know so that we can let Google know … Just kidding
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