Industry analysts have estimated that online ad spending will reach an astounding figure of $50 billion by 2015. This will be almost the double of online ad spending in 2010 which $26 billion.
This is largely due to increase in banner ad marketing. These figures highlight the fact that internet marketing is growing at a frantic rate as well as increased usage of internet all over the world.
For any business making its presence felt on internet has now become a very crucial step. It has reached such proportions in some advanced economies that companies without any web presence are in danger of becoming irrelevant soon.
Online shopping is surging, more people are on internet thanks to Smartphones & tablets, Facebook and social media sites have made people addicted to internet. With such huge usage of internet, companies have figured out that reaching their customers where they spend most of their time make more sense. And hence, huge increase in online ad spending is being predicted.
Apart from online ad spending another type of marketing is also being adopted by most companies. Search engine marketing or SEO aims at promoting a site on search engine such as Google & Bing. Almost everyone must have used search engines to find some services or products. Most likely, you must have clicked at top listings of the search results. SEO company use various tactics to rank websites higher up in search listings.
In the last few years, Social Media Marketing (SMO) has also emerged very strongly due to increased popularity of sites such as Facebook and LinkedIn. While exact figures for SEO and Social Media marketing are hard to get, it can be safely assumed that they match Online Ad spending and will only go north in next few years.
It is very vital that any organization keeps a part of their marketing budget for online whether it’s banner, PPC, SEO or SMO. Because if you don’t now then you may soon perish!
Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”