Posts Tagged Bing
Compete.com has released US search engine market share statistics. The figures reveal what has been observed over recent months. Bing is slowlybut surely chipping away at Google’s market share.
According to Compete’s research, Google-powered search (which includes both Google and AOL) had 68.3% of the US market in August, down from 69% in July. Bing-powered search — Bing and Yahoo combined — held 31.7% of the market in August, up from 31% in July.
Since its inception, SEO has always been mired in controversies, lies and obfuscation by many parties with vested interests. So any news related to SEO coming form the horse’s mouth (Google/Bing) shed light on many aspects of SEO and makes life easier and less confusing for webmaster and SEO consultants alike. Bing also posted 18 things you need to know about SEO for our benefit. Here is the list
1) Crawlability: Make sure your site is accessible to search engines or else your site won’t be ranked. As simple as that! A no brainer but still many webmasters flunk on this first point. Use XML sitemaps and search friendly URL structure.
2) Site Structure: Your site should be functional with both inbound links and outbound links from and to quality sites with good content.
3) Content Hierarchy: Create content which users are searching for. Keyword research can help you find that out. Avoid putting content and links inside rich media applications like Flash & Silverlight or images since search engines can’t read the content embedded in them.
4) On-Page Factors: Effective use of Title, meta description tags. Include keywords in them. Apart from this, rather than wasting too much time on various minor points, try creating great content.
5) Content Production: Create great content which satisfy users search. Thin content approach won’t benefit you and get you in to trouble.
6) Link building: Use keywords as anchor text to increase the relevancy of the link. Use social networking icons to increase sharing. Stay away from paid link services.
Industry analysts have estimated that online ad spending will reach an astounding figure of $50 billion by 2015. This will be almost the double of online ad spending in 2010 which $26 billion.
This is largely due to increase in banner ad marketing. These figures highlight the fact that internet marketing is growing at a frantic rate as well as increased usage of internet all over the world.
For any business making its presence felt on internet has now become a very crucial step. It has reached such proportions in some advanced economies that companies without any web presence are in danger of becoming irrelevant soon.
Online shopping is surging, more people are on internet thanks to Smartphones & tablets, Facebook and social media sites have made people addicted to internet. With such huge usage of internet, companies have figured out that reaching their customers where they spend most of their time make more sense. And hence, huge increase in online ad spending is being predicted.
Apart from online ad spending another type of marketing is also being adopted by most companies. Search engine marketing or SEO aims at promoting a site on search engine such as Google & Bing. Almost everyone must have used search engines to find some services or products. Most likely, you must have clicked at top listings of the search results. SEO company use various tactics to rank websites higher up in search listings.
In the last few years, Social Media Marketing (SMO) has also emerged very strongly due to increased popularity of sites such as Facebook and LinkedIn. While exact figures for SEO and Social Media marketing are hard to get, it can be safely assumed that they match Online Ad spending and will only go north in next few years.
It is very vital that any organization keeps a part of their marketing budget for online whether it’s banner, PPC, SEO or SMO. Because if you don’t now then you may soon perish!
Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”
Apple has dethroned Google from the #1 position as the worlds’ most powerful brand thanks to a stupendous 84% surge. Meanwhile, Google’s value was more or less stagnant. It saw -2% in its rating.
According to Millward Brown Optimor’s top 100 BrandZ annual rankings, Apple’s brand value for the year 2011 is a whopping $153 billion while Google came at second spot after 4 years with $ 111 billion.
Apple’s ratings have increased due to continued popularity of its iPhone and iPad.
As for Microsoft, a fellow competitor, came at #5 position. It registered a minuscule but nevertheless heartening +2% increase. If Bing continues to increase its share in search market and Windows phone is successful, we can hope to see some major shuffle next year.
Facebook, made an entry in to top 100 at #35. It’s brand is valued at $19.1 billion. Chinese search engine Baidu also made a strong statement with an increase of 141% and valued at $22.6 billion.
Steve Ballmer knows that to beat Google, he has to make alliances. Steve announced partnership with Blackberry which will make Bing the default search on all Blackberry devices.
Bing’s Blog has this post on the announcement
“Central to this collaboration, , Blackberry devices will use Bing as the preferred search provider in the browser, and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally. Also, effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel. ”
Given the popularity of Blackberry devices, Bing can be assured of even more users in coming months. Just some time back, MS also announced a partnership with Nokia in which Bing will available on all Nokia smartphones and tablets. This will be in addition to Windows Phones that will be developed by Nokia.
Both these developments will only mean more adoption of Bing search engine which has already won plaudits from experts and public alike.
Microsoft’s search engine Bing is an underdog and is fighting a tough battle against Google. Microsoft which in past had been at the receiving end of negative publicity has changed it tacks. But it seems that MS is bent on making new friends one at a time to shore up its users.
A smart move considering Google search engine is making enemies as if there is no tomorrow. Google search results are indundated with spam results and despite its overarching powers has failed to punish guilty sites.
Hitwise’s March 2011 search market share report has showed us the signs of the things to come in very near future.
Bing has finally achieved 30% market share while Google has dropped to under 65%. Google is the market leader for now but on the face of multi-pronged attacks from rivals, government agencies, and search users, it is still to be seen how Google transforms it’s image from an internet tyrant to a benevolent giant.
Google’s share declined by 3% while Bing gained 5%.
Over the last couple of years, Google has managed to antagonise every group which was once aligned with it. Users are angry with the level of SPAM lurking in Google searches. SEO consultants are getting increasing vary about incessant & drastic yet ineffective updates. Search experts even have questioned Google’s intentions.
With such mounting troubles Google is faltering at every step while Bing is single-mindedly trying to provide the best research results.
Will SEO companies start recommending Bing more? With millions of sites at their disposal, it is not too difficult for all SEO companies and webmasters to mount a campaign against Google and influence public opinion.
Can it really happen?
Seems like TV product placements have helped Bing afterall. Mircosoft’s Bing has displaced Yahoo as the world’s second most popular search engine. According to Statcounter, Bing grabbed 4.37% of the global pie whereas, Yahoo! is at 3.93%.
The figures may seem paltry when compared to Google’s share of 89.94% but nevertheless, is a good news for Bing which trying harder to place itself as the next viable alternative to Google.
In US market though, the picture is slightly different. Yahoo! is still at second position with 9.74%, with Bing trailing with 9.03%. Google’s share is less but still substantial 79.63%.
Hope the industry become much more multipolar for the sake of users.
Strange thing! I just watched “Duplicity” on HBO and immediately, i got news about the second part of search engine spy games being played by Bing and Google.
“Duplicity” is a movie about corporate spying and what we are witnessing between Google and Bing is quite similar. Two corporate giants fighting it out. The survival and reputation of both depend on the success of their products. Both are bitter enemies out to crush each other by any means.
Recently, Google accused Bing of copying its search results and even conducted a sting operation to verify it. Bing on it’s part rebutted the accusation and said the whole affair as “spy novelesque”.
I don’t know who is right or wrong but the whole affair does suggest that big corporations are ready to do anything in this war. But what does it mean for a common user?
Lately, Google has been accused of showing spam and irrelevant results. Rather than improving their search result quality, they are more preoccupied with digging hole for their rivals. All the while, we do not find any improvement in search results.
People are fed up with these corporations who are spending millions on spying but do not have their ears to ground!
Google has introduced some exciting features to its search engine. To keep pace with websites like twitter and facebook that are updated with tweets and posts every second.
This service will be introduced gradually to all Google users and over the next week or so, everyone will be able to see updates posted just seconds ago, in Google Search result pages. Apart from tweets and status updates, items like blog posts and news articles. Earlier, Google had an option where news and articles from only “a few minutes” ago appeared in search results by default. But the new feature will be similar to Twitter’s existing search feature but on a larger and broader scale. Both, the Internet sensation Twitter and social networking giant Facebook, have confirmed that they have inked a deal with Google for real time results. Earlier, Twitter had made a separate deal with Microsoft to make live updates available in it’s new Bing search engine.
Microsoft’s Bing search engine ate in to Google’s market share during August, according to new data. A research note from JPMorgan cited data from industry tracker comScore to show that Bing’s search share had grown from 8.9 percent in July, to 9.3 percent in August in the United States.
The Bing search engine was launched by the Redmond behemoth in June 2009.
Google’s share of the search market in the United States in August only declined by 0.01 percent – standing at about 64.6 percent – whereas the overall U.S. search market volume increased 15.5% from July. The U.S. search market volume increased 19.2 percent compared to August 2008.
Yahoo Inc. took second place behind Google, with a market share of 19.3 percent, almost unchanged from July.