Posts Tagged Google
By now everyone must have heard of News of the World’s (NOTW) hacking activities to get scoops for its hungry-for-bytes, voyeuristic readers. NOTW has been accused of hacking phones of everyone from murdered children to terror victims to royalty to celebrities to get news.
NOTW is quite famous and has a long history. It is one of the most celebrated tabloids in Britain but this one mistake from their over-eager reporters has tarnished their credibility for ever.
While, NOTW and its owners deserve every bit of condemnation and punishment, what we can’t loose sight of is public’s own insatiable appetite for sleazy news and sensationalism.
News and media outlets are filled to gills with inane news and tidbits of celebrities of every shape, size and character. Murderers, sex maniacs, philandering spouses, corrupt tycoons, are our new heroes.
Daily new celebrities are destroyed and newer ones created. There is a mad race to get the most weird and inconsequential news. Public is getting hungrier and media is feeding everything it can lay its hands on.
NOTW also succumbed to this pressure and went further. It treaded in to a zone which was not only legally untenable but also morally reprehensible.
Similarly, SEO industry is also many times accused of indulging in tactics which are deemed unacceptable in an Internet where rules are made by one entity called Google. SEO companies are always under pressure to deliver extraordinary results (which many times they themselves promise) with even more extraordinary deadlines. As a result, what we see is link selling and buying and other sleazy tactics on a huge scale to influence Google search results.
All this and much worse activities, often called black hat tactics, are carried out rampantly many times without the client’s knowledge. Clients just like NOTW’s readers smug and happy never bother to ever think on what methodologies were used.
Have you also hired a SEO company for your SEO campaign? Have you ever tried to know how they are going to achieve top rankings for you? If not, ask today because in case your SEO company is violating Google’s webmaster guidelines then it won’t be the SEO company that is going to be punished but your own WEBSITE!
Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”
The Google update has claimed many innocent casualties and even reputable sites have suffered. While, some may dismiss off the distress of these sites as inevitable collateral damage when a serious purge is going underway, the matter is quite serious for those affected.
Google is the main source of traffic for most of the sites on internet and any dip in traffic means huge amount of revenue loss. When it’s a matter of your next pay cheque, the matter is serious enough.
My take on this issue is that those sites who have been penalized for no fault of theirs will see rankings improve very soon as the Google will be working overtime to fix the glitches. After all, I don’t think Google would like to seen as this bully who goes on picking geeks arbitrarily.
While there is not much a webmaster can do except take the case on various forums like http://www.google.com/support/forum/p/Webmasters?hl=en and wait while Google cleans up the mess it created.
What this episode has done is that many companies will be now asking tough questions from their SEO consultants. Advice for SEO consultants – Be prepared for any eventuality. Your site could be the next victim of Google update. Till then, you can just keep doing legal SEO stuff and try not get involve in shady SEO practices.
Google does not use the “keywords” Meta tag in its search engine ranking. Though this is not exactly earth shattering news, but it just reiterates a simple fact which many webmasters still ignore and keep on putting lot of efforts on Keywords Meta tag
Over the years companies and people have sued others for what they say is Meta tag keyword theft. According to Google this is just waste of time as Google just doesn’t consider keywords in its web rankings. This is just the policy of Google and not for other search engines. So keep in mind that search engines other then may factor keywords Meta tag in their search results.
Google though uses the “description” Meta tag as the content for search results snippets. But “description” Meta tag doesn’t pay any role in ranking.
Google also recognizes other Meta tags “google,” “robots,” “verify-v1,” “content type,” and “refresh” Meta tags.
So, the moral of the story is don’t lose sleep over keywords Meta tag.