Posts Tagged Google

Google reveals curiosity about Sonia Gandhi’s health

Indian politicians & politics are discussed with great passion on Internet. So, i wondered what does Indian public wants to know about its politicians. I thought it will be fun to just see what keyword suggestions Google.com throws up. Maybe it will give us an insight in to the most popular searches.

I started off with Sonia Gandhi and here are the screenshots

Google search reveals curiosity about Sonia Gandhi's health

Google search reveals curiosity about Sonia Gandhi's health

Obviously people are concerned & curious about Sonia’s mysterious surgery which was conducted away from the media glare in USA.  There was quite a buzz about it in political circles too.

I will also conduct similar unscientific research on other politicians & events to find what Indian public searches

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Google Slips, Bing Up : A sign of things to come?

Compete.com has released US search engine market share statistics. The figures reveal what has been observed over recent months. Bing is slowlybut surely chipping away at Google’s market share.

According to Compete’s research, Google-powered search (which includes both Google and AOL) had 68.3% of the US market in August, down from 69% in July. Bing-powered search — Bing and Yahoo combined — held 31.7% of the market in August, up from 31% in July.

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Google+ searchers younger & richer than Facebook searchers

ComScore’s recent study has shown some interesting facts regarding demography of Google + and Facebook searchers.

Facebook had a larger percentage of searchers over the age of 35 than Google+ which had a lower age profile. 34.2% of searchers looking for Google+ were under the age of 35 y and only 24% of Facebook searchers were under 35.

Google+ searchers younger & richer than Facebook searchers

Google+ searchers younger & richer than Facebook searchers

That’s not all. Google+ searchers also had higher incomes. Facebook had 22.8% of searchers with an income of above $100,000 a year, while Google+ had a 32.1% makeup.

Here is the link to ComScores’s report

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Giants fight over Hulu: Will Google win the war?

Giants fight over Hulu: Will Google win the war?

Giants fight over Hulu: Will Google win the war?

The battle for Hulu among the giants like Google, Yahoo, Amazon and DirecTV is heating up. This won’t be just another regular acquisition but one which has the potential to change the online advertising landscape in years to come. The deadline for initial bids in the auction for Hulu was extended from Wednesday (24th August, 2011) until the end of the week to give some more time to interested companies to examine the online video site’s financial information.

According to analysts, Hulu expects to fetch at least $2 billion. Since, it will be a keenly contested battle, initial estimated sales tag of $500 million is now distant possibility

Companies like Yahoo! stands lot to gain by acquiring Hulu as it will help it counter Google’s YouTube and shore up its revenues.

Google already a leader in this industry will get even bigger piece of the pie and will become the most dominant player in online video market. A prospect, which not many advertisers may not be in favor of.

Another giant, Amazon is also evincing interest as it see as a natural addition to its growing online video offerings and for the tablet it is rumored to be bring out soon.

DirecTV on the other hand will get a huge online digital footprint.

Enovabiz Solutions is a web design company India which provides website design, development and promotion services. “Websites that bring business”

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Why is Google buying Motorola?

Why is Google buying Motorola?

Why is Google buying Motorola?

By now most tech enthusiasts must have heard the earth shattering news of Google buying up the consumer electronics division of Motorola. The $12.5 billion deal has raised questions of almost everyone. Google has agreed to pay $40 per share in cash, over 60 percent more than the stock’s value at the time.

Though, very few experts have criticized the deal, what everyone is asking is – Why? There are many plausible reasons behind this buyout. But what prompted Google to make this huge purchase. Is there something that we don’t know?

The reason behind this deal is patents. Motorola mobility has over 14,000 patents and another nearly 7,000 pending. By acquiring these, Google can help ward off lawsuits filed by Apple, Microsoft, and others who have claim Google has infringed on their patents.

There 18 specific patents Motorola Mobility owns that can help Google in their latest of legal battles. These patents were previously used by Motorola Mobility when it had a legal tangle with Apple. These lawsuits not only targeted iPhone but also roped in iPad, AppleTV, and MacBook Air. Four of those 18 patents were also used against Research in Motion, which resulted in the BlackBerry manufacturer to pay royalties.

Perhaps, Google wants to payback other companies with the same coin.

One sore point in this whole deal is how Smartphone manufacturers like Samsung and HTC will react to this deal. Will Google still remain committed to these manufacturers and the openness of popular mobile platform Android?

Enovabiz Solutions is a web design company India which provides website design, development and promotion services. “Websites that bring business”

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Is Google benevolent on Link buyers?

Many webmasters complain that no action is been taken against websites that blatantly use paid link to boost their SERPs and page rank. It is common knowledge that a whole link selling/buying industry is flourishing.

Links from blogs and websites are sold and bought in large numbers. In a high profile incident, J.C. Penney was found to be indulging in buying of links on a massive scale to boost its search rankings on Google. Once the news came out in open, Google did penalize it briefly. After few months, J.C. Penney’s search rankings were restored to great extent.

Webmasters and SEO consultants have been wondering if buying links is a good strategy considering absence of any concrete action from Google. Though, webmasters have received notices regarding unnatural links, it is not that widespread as of now. These notices have surely not made much impact on link buyers and sellers.

Will we be seeing any further activity on this front? Will Google be able to curb this menace and that too without inflicting any collateral damage like we saw with Panda update?

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Google Introduces Trial of Page Speed Service

Google has announced trial of its Page Speed service. It will be an online service that automatically speeds up loading of web pages. In order to use this service, webmasters have to sign up and point their site’s DNS entry to Google. According to Google’s blog post

Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google’s servers across the globe. Your users will continue to access your site just as they did before, only with faster load times. Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.

As of now, Page Speed Service is being offered to a limited set of webmasters free of charge.

Google promises that pricing will be competitive and details will be made available later.

We tried it with one of our test blogs and noticed negligible improvements. Google claims to have observed speed improvements of 25%-60% on several sites.

 

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Online Ad Spending set to double to $50 Billion by 2015

Industry analysts have estimated that online ad spending will reach an astounding figure of $50 billion by 2015. This will be almost the double of online ad spending in 2010 which $26 billion.

This is largely due to increase in banner ad marketing. These figures highlight the fact that internet marketing is growing at a frantic rate as well as increased usage of internet all over the world.

For any business making its presence felt on internet has now become a very crucial step. It has reached such proportions in some advanced economies that companies without any web presence are in danger of becoming irrelevant soon.

Online shopping is surging, more people are on internet thanks to Smartphones & tablets, Facebook and social media sites have made people addicted to internet. With such huge usage of internet, companies have figured out that reaching their customers where they spend most of their time make more sense. And hence, huge increase in online ad spending is being predicted.

Apart from online ad spending another type of marketing is also being adopted by most companies. Search engine marketing or SEO aims at promoting a site on search engine such as Google & Bing. Almost everyone must have used search engines to find some services or products. Most likely, you must have clicked at top listings of the search results.  SEO company use various tactics to rank websites higher up in search listings.

In the last few years, Social Media Marketing (SMO) has also emerged very strongly due to increased popularity of sites such as Facebook and LinkedIn. While exact figures for SEO and Social Media marketing are hard to get, it can be safely assumed that they match Online Ad spending and will only go north in next few years.

It is very vital that any organization keeps a part of their marketing budget for online whether it’s banner, PPC, SEO or SMO. Because if you don’t now then you may soon perish!

Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”

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Google Panda Update 2.3 Live: What’s your experience?

As widely mentioned in media and confirmed by Google, a minor Google Panda update has been made.

The recent update is one of the about 500 changes Google is making to their ranking algorithms every year.

Google told Search Engine Land, “this update incorporates some new signals that help differentiate between higher- and lower-quality sites.” “As a result, some sites are ranking higher after this most recent update,” Google added.

We also noticed improvements in many keywords in three of our own sites. Were you affected? Share with us your results and observations

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New Google Layout: Have you seen it yet?

Google has finally changed its home page. The new look is more contemporary and neat. The way the search results are shown has also changed a lot. Things that have changed (& i have noticed are) :

1) Black bar running across the screen at the top
2) Smaller fonts
3) Listings page changes :
a) URL now directly after the listing Title
b) Cool search button
c) Icons changed for search options on left navigation
d) Timeline is open and no longer an option. Right indented and in different color.
e) User details also in different color and right indented
f)  The “web” search option is now gone. Everything encompasses all searches.

If you find any other changes do comment and let me know

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