By now everyone must have heard of News of the World’s (NOTW) hacking activities to get scoops for its hungry-for-bytes, voyeuristic readers. NOTW has been accused of hacking phones of everyone from murdered children to terror victims to royalty to celebrities to get news.

NOTW is quite famous and has a long history. It is one of the most celebrated tabloids in Britain but this one mistake from their over-eager reporters has tarnished their credibility for ever.

While, NOTW and its owners deserve every bit of condemnation and punishment, what we can’t loose sight of is public’s own insatiable appetite for sleazy news and sensationalism.

News and media outlets are filled to gills with inane news and tidbits of celebrities of every shape, size and character. Murderers, sex maniacs, philandering spouses, corrupt tycoons, are our new heroes.

Daily new celebrities are destroyed and newer ones created. There is a mad race to get the most weird and inconsequential news. Public is getting hungrier and media is feeding everything it can lay its hands on.

NOTW also succumbed to this pressure and went further. It treaded in to a zone which was not only legally untenable but also morally reprehensible.

Similarly, SEO industry is also many times accused of indulging in tactics which are deemed unacceptable in an Internet where rules are made by one entity called Google. SEO companies are always under pressure to deliver extraordinary results (which many times they themselves promise) with even more extraordinary deadlines. As a result, what we see is link selling and buying and other sleazy tactics on a huge scale to influence Google search results.

All this and much worse activities, often called black hat tactics, are carried out rampantly many times without the client’s knowledge. Clients just like NOTW’s readers smug and happy never bother to ever think on what methodologies were used.

Have you also hired a SEO company for your SEO campaign? Have you ever tried to know how they are going to achieve top rankings for you? If not, ask today because in case your SEO company is violating Google’s webmaster guidelines then it won’t be the SEO company that is going to be punished but your own WEBSITE!

Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”