Posts Tagged SEO Consultant
Is Google benevolent on Link buyers?
Posted by Aniruddha Badola in Google, SEO on August 2nd, 2011
Many webmasters complain that no action is been taken against websites that blatantly use paid link to boost their SERPs and page rank. It is common knowledge that a whole link selling/buying industry is flourishing.
Links from blogs and websites are sold and bought in large numbers. In a high profile incident, J.C. Penney was found to be indulging in buying of links on a massive scale to boost its search rankings on Google. Once the news came out in open, Google did penalize it briefly. After few months, J.C. Penney’s search rankings were restored to great extent.
Webmasters and SEO consultants have been wondering if buying links is a good strategy considering absence of any concrete action from Google. Though, webmasters have received notices regarding unnatural links, it is not that widespread as of now. These notices have surely not made much impact on link buyers and sellers.
Will we be seeing any further activity on this front? Will Google be able to curb this menace and that too without inflicting any collateral damage like we saw with Panda update?
Is your SEO Company acting like News of the World?
Posted by Aniruddha Badola in Enovabiz, SEO on July 14th, 2011
By now everyone must have heard of News of the World’s (NOTW) hacking activities to get scoops for its hungry-for-bytes, voyeuristic readers. NOTW has been accused of hacking phones of everyone from murdered children to terror victims to royalty to celebrities to get news.
NOTW is quite famous and has a long history. It is one of the most celebrated tabloids in Britain but this one mistake from their over-eager reporters has tarnished their credibility for ever.
While, NOTW and its owners deserve every bit of condemnation and punishment, what we can’t loose sight of is public’s own insatiable appetite for sleazy news and sensationalism.
News and media outlets are filled to gills with inane news and tidbits of celebrities of every shape, size and character. Murderers, sex maniacs, philandering spouses, corrupt tycoons, are our new heroes.
Daily new celebrities are destroyed and newer ones created. There is a mad race to get the most weird and inconsequential news. Public is getting hungrier and media is feeding everything it can lay its hands on.
NOTW also succumbed to this pressure and went further. It treaded in to a zone which was not only legally untenable but also morally reprehensible.
Similarly, SEO industry is also many times accused of indulging in tactics which are deemed unacceptable in an Internet where rules are made by one entity called Google. SEO companies are always under pressure to deliver extraordinary results (which many times they themselves promise) with even more extraordinary deadlines. As a result, what we see is link selling and buying and other sleazy tactics on a huge scale to influence Google search results.
All this and much worse activities, often called black hat tactics, are carried out rampantly many times without the client’s knowledge. Clients just like NOTW’s readers smug and happy never bother to ever think on what methodologies were used.
Have you also hired a SEO company for your SEO campaign? Have you ever tried to know how they are going to achieve top rankings for you? If not, ask today because in case your SEO company is violating Google’s webmaster guidelines then it won’t be the SEO company that is going to be punished but your own WEBSITE!
Enovabiz Solutions provides website design, development and promotion services. “Websites that bring business”
Bing Surges at Google’s expense
Posted by Aniruddha Badola in Google, SEO on April 14th, 2011
Hitwise’s March 2011 search market share report has showed us the signs of the things to come in very near future.
Bing has finally achieved 30% market share while Google has dropped to under 65%. Google is the market leader for now but on the face of multi-pronged attacks from rivals, government agencies, and search users, it is still to be seen how Google transforms it’s image from an internet tyrant to a benevolent giant.
Google’s share declined by 3% while Bing gained 5%.
Over the last couple of years, Google has managed to antagonise every group which was once aligned with it. Users are angry with the level of SPAM lurking in Google searches. SEO consultants are getting increasing vary about incessant & drastic yet ineffective updates. Search experts even have questioned Google’s intentions.
With such mounting troubles Google is faltering at every step while Bing is single-mindedly trying to provide the best research results.
Will SEO companies start recommending Bing more? With millions of sites at their disposal, it is not too difficult for all SEO companies and webmasters to mount a campaign against Google and influence public opinion.
Can it really happen?
Google Update: Why webmasters should not panic (not at least yet)
Posted by Aniruddha Badola in Google, SEO on March 3rd, 2011
The Google update has claimed many innocent casualties and even reputable sites have suffered. While, some may dismiss off the distress of these sites as inevitable collateral damage when a serious purge is going underway, the matter is quite serious for those affected.
Google is the main source of traffic for most of the sites on internet and any dip in traffic means huge amount of revenue loss. When it’s a matter of your next pay cheque, the matter is serious enough.
My take on this issue is that those sites who have been penalized for no fault of theirs will see rankings improve very soon as the Google will be working overtime to fix the glitches. After all, I don’t think Google would like to seen as this bully who goes on picking geeks arbitrarily.
While there is not much a webmaster can do except take the case on various forums like http://www.google.com/support/forum/p/Webmasters?hl=en and wait while Google cleans up the mess it created.
What this episode has done is that many companies will be now asking tough questions from their SEO consultants. Advice for SEO consultants – Be prepared for any eventuality. Your site could be the next victim of Google update. Till then, you can just keep doing legal SEO stuff and try not get involve in shady SEO practices.