Marketing encompasses a range of activities. Some of them are inbound marketing and others are outbound marketing.
In today’s post we will discuss what is outbound marketing.
Outbound marketing is all about getting the word out to your market. This is one of the most often resorted to type pf marketing by businesses. It involves
1) Advertising & promotions (TV commericals, print advertisments)
2) Sales
3) PR
4) Customer service
5) Email marketing
These activities focus on initiating conversation with the audience. Rather than the customers finding you as in inbound marketing, Outbound marketing is all about sending its message out to your audience.
Outbound marketing though very popular has its share of its problems. Due these problems, a large number of businesses are veerring towards inbound marketing.
Some of the disadvantages of Outbound marketing are:
1) Difficulty in tracking return on investment (ROI).
2) Increasing resistance to outbound marketing activities. (Spam filters, Do not call registry)
3) Higher cost per sales lead.
Inbound marketing eliminates all major cons of Outbound marketing. We will discuss inbound marketing and its advantages in our next post.
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